The target market of National Furniture is comprised primarily of homeowners and small offices in the tri-state area.  According to U.S. census statistics, the area includes roughly half a million persons, primarily concentrated in about 50 square miles.  

The market for furniture products and design services is, according to a database of tri-state area  businesses, about $53 million.  However, many newspaper articles have related stories of consumers purchasing furniture and interior design services from out-of-area vendors at an increasing rate due to the lack of availability of expert service and the lack of awareness of local vendors.

National Furniture is the well known most among local vendors, and continues to enjoy reasonable name recognition in the tri-state area.  National Furniture has compiled the following table (Target Markets), based on it’s own internal surveys: